Love - How Information Technology can enhance a business Essay

Love - How Information Technology can enhance a business - Essay Example Digital score keeper will improve the service delivery by reducing the time wasted in manual score tallying as well as reducing score disputes between putt-putt groups. Online advertisements like use of social media and websites will enable the company to market its new services and improve the customer care services. Huge screens for indoor games will add variety to the services offered while digital boards on golf course holes will advertise other available services. The use of information technology and modern communication systems will enhance the operations and competitiveness of the business (Allen, Semenik & O’Guinn, 2012). Modern information technology developments have been used in production, provision of services and communication with customers and suppliers (Allen, Semenik & O’Guinn, 2012). Information technology offers numerous efficient, cheap and faster channels of communication like the e-mails, instant messages, and short messaging system servers. Information technologies like business software systems have been used by the management in decision making since they have the capacity to capture, store, process and retrieve information as per the requirements of the user (Allen, Semenik & O’Guinn, 2012). Information technologies like electronic commerce have enabled businesses to trade in the global markets without having physical presence in those markets. E-commerce offers 24 hours business trading activity he nce customers can shop from any location of the world and at their convenience (Allen, Semenik & O’Guinn, 2012). Information technology has enabled businesses to attract and retain customers. Through the use of websites, social applications sites and messaging systems, many businesses have overcome the location barrier in their marketing efforts hence increasing the market size. Information technology has enabled businesses to conduct market intelligence on the changing customer needs. Information technology facilities the